November 21, 2023

Unveiling the Grandeur of Macy’s Thanksgiving Day Parade 2023: A Mesmerizing Showcase of 5,000 Stunning Costumes, 300 Pounds of Dazzling Glitter, 49 Majestic Balloons, and Countless Wonders

The Macy’s Thanksgiving Day Parade: An Extravaganza of Color and Festivity

Get ready to be mesmerized as the 97th annual Macy’s Thanksgiving Day Parade takes over the bustling streets of New York City, painting the skies and captivating television screens with a vibrant spectacle of festive floats, gigantic balloons, and captivating performers. Since its inception in 1924, Macy’s employees have dedicated themselves to hosting this magnificent parade, spreading holiday cheer and proudly promoting America’s largest department store.

Year after year, the Macy's Thanksgiving Day Parade has evolved, blending timeless traditions with contemporary elements. Spectators will be treated to a medley of enchanting balloons and floats that not only feature beloved classics like Snoopy and Tom the Turkey but also showcase the newest characters from children’s entertainment. From the young to the young at heart, there is something for everyone to enjoy.

Will Coss, the esteemed executive producer of the Macy’s Thanksgiving Parade, attributes its enduring success to the continuous pursuit of freshness, fun, and entertainment. Speaking exclusively to WWD, Coss shared, “The talented team of artisans and production specialists at Macy’s Studios work tirelessly throughout the year to deliver the nation’s most cherished holiday event live on Thanksgiving morning. We take immense pride in this responsibility and challenge ourselves to create mesmerizing designs and larger-than-life character balloons that leave a lasting imprint on parade fans across the nation."

With the primary goal of entertaining millions of spectators, whether they are present in New York City or watching from the comfort of their own homes, the Macy’s Thanksgiving Day Parade is deeply rooted in time-honored traditions that evoke nostalgia and wonder.