Unveiling Cyber Monday: Tracing the Origins of the Exclusive Online Shopping Extravaganza

The Rise of Cyber Monday: A Luxurious Online Shopping Extravaganza

In the world of fashion, Cyber Monday has emerged as a pivotal digital counterpart to the traditional post-Thanksgiving shopping frenzy, offering a luxurious alternative to Black Friday. What began in the early 2000s has now evolved into a highly anticipated online shopping event.

In 2023, fashion-forward shoppers can expect an abundance of discounts and deals during Cyber Monday and Black Friday. Leading beauty retailers like Sephora, Ulta Beauty, and Nordstrom are even starting their holiday promotions early. For instance, the Sephora Sale kicked off in October, and Ulta Beauty is advertising up to 50 percent off online. Excitingly, Nordstrom is boasting deals with discounts of up to 70 percent off the week of Thanksgiving and has enticing Cyber Monday deals as well.

Despite inflation and a tense geopolitical landscape, fashion enthusiasts are still planning to splurge during this holiday season. According to experts from the Boston Consulting Group, consumer behavior surveys like the "Shopify-Gallup Holiday Shopping Pulse" reveal that nearly 75 percent of shoppers intend to spend the same amount or even more on luxurious gifts compared to last year.

Why is it called Cyber Monday?

The term "Cyber Monday" was coined by the National Retail Federation back in 2005 through its online branch, Shop.org. As online shopping rose in popularity, this digital shopping extravaganza landed on the Monday following the Thanksgiving holiday weekend, providing fashion enthusiasts with the perfect opportunity to indulge in luxurious online shopping while enjoying their extended break.

When did Cyber Monday become popular?

Cyber Monday quickly transformed into an e-commerce holiday, captivating fashionistas worldwide with its irresistible deals and discounts. Now, it has become an annual tradition that fashion enthusiasts eagerly anticipate as they seek out the latest designer fashion at unbeatable prices.

Follow WWD on Twitter or become a fan on Facebook.